Hi
Hi
Hi
Vicky Lee
Product
Product advisor
Product advisor
Advisor
Advisor
I help B2B SaaS founders at early Product Market Fit stage (PMF) make high-stake product decisions with confidence - by cutting through internal chaos, listening deeply to customers, and telling you the truth with radical honesty.
I help B2B SaaS founders at early Product Market Fit stage (PMF) make high-stake product decisions with confidence - by cutting through internal chaos, listening deeply to customers, and telling you the truth with radical honesty.
I help B2B SaaS founders at early Product Market Fit stage (PMF) make high-stake product decisions with confidence - by cutting through internal chaos, listening deeply to customers, and telling you the truth with radical honesty.
Founder, DOes this sound like you?
❌ You're building features customers asked for—but adoption is still low and retention isn't improving
❌ Your team is misaligned on priorities—sales wants X, CS is screaming about Y, and you're stuck in the middle
❌ You've done "customer interviews" but still don't know what to build
❌ You're about to make a big bet (expansion, pivot, new product) but you're not sure if it's the right move
❌ You're burning runway on features that don't move revenue, retention, or referrals
Here's the hard truth:
The problem isn't your product. It's that you're building without listening to what customers actually need.
You're reacting to feature requests instead of understanding problems. You're prioritising by who screams loudest instead of what drives value. You're confusing "customers asked for it" with "customers will pay for it."
And now you're stuck—burning runway on the wrong problems, losing confidence in your roadmap, and second-guessing every decision.
Sound familiar?
You don't need more opinions. You don't need another brainstorming session. You don't need a consultant who'll validate your roadmap and collect a fee.
You need someone who will tell you the truth—even when it's uncomfortable.
That's what I do. I help B2B SaaS founders get unstuck by doing what they don't have time to do:
Go back to the source. Talk to customers. Uncover the truth. Then give you a clear, evidence-based roadmap so you can stop guessing and start building with confidence.
What My Clients Say
Here’s what my clients have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering designs that make an impact.
Michael L.
Founder (B2B SaaS, $45k MRR)
"Before working with Vicky, I thought I was doing customer discovery right. Turns out I was just collecting opinions that made me feel smart. In 4 weeks, she completely changed how I ask questions — now I actually know what to build and why. My roadmap went from 23 items to 6, and I've never felt more confident about product decisions."
Michael L.
Founder (B2B SaaS, $45k MRR)
"Before working with Vicky, I thought I was doing customer discovery right. Turns out I was just collecting opinions that made me feel smart. In 4 weeks, she completely changed how I ask questions — now I actually know what to build and why. My roadmap went from 23 items to 6, and I've never felt more confident about product decisions."
Michael L.
Founder (B2B SaaS, $45k MRR)
"Before working with Vicky, I thought I was doing customer discovery right. Turns out I was just collecting opinions that made me feel smart. In 4 weeks, she completely changed how I ask questions — now I actually know what to build and why. My roadmap went from 23 items to 6, and I've never felt more confident about product decisions."
Stefan
Co-founder (B2B SaaS, $62k MRR)
"Our sales team kept saying 'we need this feature to close deals' — different feature every week. Vicky taught me one question that cut through all the noise: 'How many deals is this actually blocking?' Turns out, 80% of requests were nice-to-haves from one prospect. We killed 4 months of planned work and focused on retention instead. Revenue is up 30%."
Stefan
Co-founder (B2B SaaS, $62k MRR)
"Our sales team kept saying 'we need this feature to close deals' — different feature every week. Vicky taught me one question that cut through all the noise: 'How many deals is this actually blocking?' Turns out, 80% of requests were nice-to-haves from one prospect. We killed 4 months of planned work and focused on retention instead. Revenue is up 30%."
Stefan
Co-founder (B2B SaaS, $62k MRR)
"Our sales team kept saying 'we need this feature to close deals' — different feature every week. Vicky taught me one question that cut through all the noise: 'How many deals is this actually blocking?' Turns out, 80% of requests were nice-to-haves from one prospect. We killed 4 months of planned work and focused on retention instead. Revenue is up 30%."
I’ve worked with 50+ happy clients
0%
0%
Satisfaction Rate
My work helped clients grow their revenue by 200%
0%
0%
Growth
Natalie
Founder (B2B SaaS, $38k MRR)
"I was asking customers 'Would you use this feature?' and getting tons of yeses. Vicky showed me I was basically asking for permission to build what I already wanted. She taught me to ask 'What are you doing instead?' and suddenly I saw the real problems. Saved me from wasting 6 months on a feature nobody would've actually paid for."
Natalie
Founder (B2B SaaS, $38k MRR)
"I was asking customers 'Would you use this feature?' and getting tons of yeses. Vicky showed me I was basically asking for permission to build what I already wanted. She taught me to ask 'What are you doing instead?' and suddenly I saw the real problems. Saved me from wasting 6 months on a feature nobody would've actually paid for."
Natalie
Founder (B2B SaaS, $38k MRR)
"I was asking customers 'Would you use this feature?' and getting tons of yeses. Vicky showed me I was basically asking for permission to build what I already wanted. She taught me to ask 'What are you doing instead?' and suddenly I saw the real problems. Saved me from wasting 6 months on a feature nobody would've actually paid for."
Rudolf M.
Head of Product
"We were about to hire two engineers to build what our 'best customers' kept requesting. One session with Vicky revealed those customers represented 12% of our revenue but 60% of our support tickets. She helped me see we were optimizing for the wrong segment. We didn't build it — and our actual best customers thanked us for staying focused."
Rudolf M.
Head of Product
"We were about to hire two engineers to build what our 'best customers' kept requesting. One session with Vicky revealed those customers represented 12% of our revenue but 60% of our support tickets. She helped me see we were optimizing for the wrong segment. We didn't build it — and our actual best customers thanked us for staying focused."
Rudolf M.
Head of Product
"We were about to hire two engineers to build what our 'best customers' kept requesting. One session with Vicky revealed those customers represented 12% of our revenue but 60% of our support tickets. She helped me see we were optimizing for the wrong segment. We didn't build it — and our actual best customers thanked us for staying focused."
How we work together
01
Book a Discovery Call
If you're interested in working together, start by booking a call with me. No pressure—just a conversation.
Book a Discovery Call
If you're interested in working together, start by booking a call with me. No pressure—just a conversation.
Book a Discovery Call
If you're interested in working together, start by booking a call with me. No pressure—just a conversation.
02
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
03
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
04
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
05
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
02
03
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
04
05
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
Frequently Asked Questions
Why work with you instead of hiring a full-time Product Manager?
Because you don't need a full-time PM yet—you need answers NOW. Hiring a PM takes 2-3 months (if you're lucky), costs €80K-120K/year, and there's no guarantee they'll be the right fit or move fast enough for your stage. Working with me, you get: - ✓ Results in 4 weeks, not 4 months - ✓ A strategic roadmap you can execute immediately - ✓ Reusable frameworks and processes your team can apply without me - ✓ Training so your sales, CS, and engineering teams can wear the "product hat" until you scale Think of me as your product brain on-demand—without the overhead, the onboarding time, or the risk of a bad hire. You get what you need (clarity + direction) and move on. No babysitting required.
Why work with you instead of hiring a freelancer on Upwork/Toptal or working with an agency?
Because I'm not running a factory. I'm running a boutique. Agencies give you templated processes and junior consultants executing a playbook. Freelance platforms give you a mixed bag of quality and zero accountability. I take on a limited number of clients (max 3-4 at a time) so I can go deep with each one. Here's what that means for you: - **Deep listening:** I don't just ask scripted questions—I uncover what customers aren't saying - **Full customisation:** No cookie-cutter frameworks. I adapt to your industry, stage, and team dynamics - **I actually care:** This isn't transactional for me. I'm obsessed with helping you get unstuck and build the right product You're not getting a consultant. You're getting someone who's as invested in your success as you are—for 4 weeks.
What if I'm not satisfied with your service?
Fair question. Here's my guarantee: Before we start, we'll define success criteria together—clear, measurable outcomes that matter to you. These go in the contract. At the end of Week 4, if you feel I haven't delivered on those success criteria, you get 3**0% off the final invoice**—no questions asked (as long as your feedback is specific and actionable). But here's the thing: In 8 years of product work, I've never had a founder tell me they didn't get value from customer discovery done right. Why? Because the truth always moves the needle—even when (especially when) it's uncomfortable.
Can real change happen in just 4 weeks?
Absolutely. You don't need more time—you need a new perspective. In 4 weeks, you can: - ✓ Validate (or invalidate) a market opportunity that would've taken you 6 months to figure out - ✓ Uncover customer insights that completely shift your roadmap - ✓ Build new habits and processes your team can use long after I'm gone - ✓ Get clarity on what to build next—backed by evidence, not guesswork Data doesn't lie: You can form a new habit in 21-30 days. You can run 10 customer interviews in 2 weeks. You can draft a strategic roadmap in 3 days. The question isn't "Can change happen in 4 weeks?" The question is: **How much longer can you afford to guess?** Stop wasting resources going in circles. Get the clarity you need to move forward with confidence.
I've already done customer interviews. Why do I need you?
Great! That means you understand the value of talking to customers. But here's what I hear from most founders: *"We did interviews, but we're still not sure what to build."* Why? Because most customer interviews are done wrong: - ❌ Asking leading questions ("Would you use this feature?") - ❌ Talking to the wrong people (fans who'll say yes to anything) - ❌ Listening for validation instead of truth - ❌ Not digging deep enough to uncover the *real* pain I've conducted hundreds of customer interviews across startups and scale-ups. I know how to: - ✓ Ask questions that surface unspoken needs - ✓ Detect when someone is being polite vs. revealing real pain - ✓ Translate insights into actionable product strategy Think of it this way: You can cut your own hair, or you can go to a professional. Both involve scissors. But the outcome is very different. If your previous interviews didn't give you clarity, let's do them right this time.
What happens after the 4 weeks? Will I need ongoing support?
Maybe. Maybe not. It depends on you. My goal isn't to create dependency—it's to give you clarity and tools so you can move forward independently. After 4 weeks, you'll have: - ✓ A strategic roadmap with prioritized next steps - ✓ Customer interview frameworks your team can reuse - ✓ A repeatable process for validating ideas before building Some founders take that and run with it. Others want ongoing advisory as they execute (monthly check-ins, quarterly discovery sprints, team training sessions). I'm open to both. But here's what I won't do: string you along with vague "retainer" work that doesn't move the needle. If you need more support after the sprint, we'll scope it based on your specific goals. If you don't, we shake hands and part ways. You decide.
How do I know if this is the right time to work with you?
You're ready to work with me if: ✓ **You're stuck:** You've been debating your next move for weeks/months and need clarity NOW ✓ **You have resources to invest:** You're not broke—you can afford €5K to de-risk a decision that could cost you 10x that if you get it wrong ✓ **You're coachable:** You're willing to hear hard truths, even if they contradict your assumptions ✓ **You're ready to act:** You want insights you can execute on immediately, not a report that sits in a Google Drive You're NOT ready if: ❌ You just need validation for a decision you've already made ❌ You're not willing to talk to customers or let me talk to them ❌ You're hoping I'll magically fix your product without your involvement ❌ You can't afford to invest in strategic clarity right now (no judgment—come back when you can) **Still not sure?** Book a free 30-minute diagnostic call. I'll ask you some questions, and by the end, you'll know if this sprint makes sense for you—or if there's a better path forward. No pitch. Just clarity.
Why work with you instead of hiring a full-time Product Manager?
Because you don't need a full-time PM yet—you need answers NOW. Hiring a PM takes 2-3 months (if you're lucky), costs €80K-120K/year, and there's no guarantee they'll be the right fit or move fast enough for your stage. Working with me, you get: - ✓ Results in 4 weeks, not 4 months - ✓ A strategic roadmap you can execute immediately - ✓ Reusable frameworks and processes your team can apply without me - ✓ Training so your sales, CS, and engineering teams can wear the "product hat" until you scale Think of me as your product brain on-demand—without the overhead, the onboarding time, or the risk of a bad hire. You get what you need (clarity + direction) and move on. No babysitting required.
Why work with you instead of hiring a freelancer on Upwork/Toptal or working with an agency?
Because I'm not running a factory. I'm running a boutique. Agencies give you templated processes and junior consultants executing a playbook. Freelance platforms give you a mixed bag of quality and zero accountability. I take on a limited number of clients (max 3-4 at a time) so I can go deep with each one. Here's what that means for you: - **Deep listening:** I don't just ask scripted questions—I uncover what customers aren't saying - **Full customisation:** No cookie-cutter frameworks. I adapt to your industry, stage, and team dynamics - **I actually care:** This isn't transactional for me. I'm obsessed with helping you get unstuck and build the right product You're not getting a consultant. You're getting someone who's as invested in your success as you are—for 4 weeks.
What if I'm not satisfied with your service?
Fair question. Here's my guarantee: Before we start, we'll define success criteria together—clear, measurable outcomes that matter to you. These go in the contract. At the end of Week 4, if you feel I haven't delivered on those success criteria, you get 3**0% off the final invoice**—no questions asked (as long as your feedback is specific and actionable). But here's the thing: In 8 years of product work, I've never had a founder tell me they didn't get value from customer discovery done right. Why? Because the truth always moves the needle—even when (especially when) it's uncomfortable.
Can real change happen in just 4 weeks?
Absolutely. You don't need more time—you need a new perspective. In 4 weeks, you can: - ✓ Validate (or invalidate) a market opportunity that would've taken you 6 months to figure out - ✓ Uncover customer insights that completely shift your roadmap - ✓ Build new habits and processes your team can use long after I'm gone - ✓ Get clarity on what to build next—backed by evidence, not guesswork Data doesn't lie: You can form a new habit in 21-30 days. You can run 10 customer interviews in 2 weeks. You can draft a strategic roadmap in 3 days. The question isn't "Can change happen in 4 weeks?" The question is: **How much longer can you afford to guess?** Stop wasting resources going in circles. Get the clarity you need to move forward with confidence.
I've already done customer interviews. Why do I need you?
Great! That means you understand the value of talking to customers. But here's what I hear from most founders: *"We did interviews, but we're still not sure what to build."* Why? Because most customer interviews are done wrong: - ❌ Asking leading questions ("Would you use this feature?") - ❌ Talking to the wrong people (fans who'll say yes to anything) - ❌ Listening for validation instead of truth - ❌ Not digging deep enough to uncover the *real* pain I've conducted hundreds of customer interviews across startups and scale-ups. I know how to: - ✓ Ask questions that surface unspoken needs - ✓ Detect when someone is being polite vs. revealing real pain - ✓ Translate insights into actionable product strategy Think of it this way: You can cut your own hair, or you can go to a professional. Both involve scissors. But the outcome is very different. If your previous interviews didn't give you clarity, let's do them right this time.
What happens after the 4 weeks? Will I need ongoing support?
Maybe. Maybe not. It depends on you. My goal isn't to create dependency—it's to give you clarity and tools so you can move forward independently. After 4 weeks, you'll have: - ✓ A strategic roadmap with prioritized next steps - ✓ Customer interview frameworks your team can reuse - ✓ A repeatable process for validating ideas before building Some founders take that and run with it. Others want ongoing advisory as they execute (monthly check-ins, quarterly discovery sprints, team training sessions). I'm open to both. But here's what I won't do: string you along with vague "retainer" work that doesn't move the needle. If you need more support after the sprint, we'll scope it based on your specific goals. If you don't, we shake hands and part ways. You decide.
How do I know if this is the right time to work with you?
You're ready to work with me if: ✓ **You're stuck:** You've been debating your next move for weeks/months and need clarity NOW ✓ **You have resources to invest:** You're not broke—you can afford €5K to de-risk a decision that could cost you 10x that if you get it wrong ✓ **You're coachable:** You're willing to hear hard truths, even if they contradict your assumptions ✓ **You're ready to act:** You want insights you can execute on immediately, not a report that sits in a Google Drive You're NOT ready if: ❌ You just need validation for a decision you've already made ❌ You're not willing to talk to customers or let me talk to them ❌ You're hoping I'll magically fix your product without your involvement ❌ You can't afford to invest in strategic clarity right now (no judgment—come back when you can) **Still not sure?** Book a free 30-minute diagnostic call. I'll ask you some questions, and by the end, you'll know if this sprint makes sense for you—or if there's a better path forward. No pitch. Just clarity.
Why work with you instead of hiring a full-time Product Manager?
Because you don't need a full-time PM yet—you need answers NOW. Hiring a PM takes 2-3 months (if you're lucky), costs €80K-120K/year, and there's no guarantee they'll be the right fit or move fast enough for your stage. Working with me, you get: - ✓ Results in 4 weeks, not 4 months - ✓ A strategic roadmap you can execute immediately - ✓ Reusable frameworks and processes your team can apply without me - ✓ Training so your sales, CS, and engineering teams can wear the "product hat" until you scale Think of me as your product brain on-demand—without the overhead, the onboarding time, or the risk of a bad hire. You get what you need (clarity + direction) and move on. No babysitting required.
Why work with you instead of hiring a freelancer on Upwork/Toptal or working with an agency?
Because I'm not running a factory. I'm running a boutique. Agencies give you templated processes and junior consultants executing a playbook. Freelance platforms give you a mixed bag of quality and zero accountability. I take on a limited number of clients (max 3-4 at a time) so I can go deep with each one. Here's what that means for you: - **Deep listening:** I don't just ask scripted questions—I uncover what customers aren't saying - **Full customisation:** No cookie-cutter frameworks. I adapt to your industry, stage, and team dynamics - **I actually care:** This isn't transactional for me. I'm obsessed with helping you get unstuck and build the right product You're not getting a consultant. You're getting someone who's as invested in your success as you are—for 4 weeks.
What if I'm not satisfied with your service?
This is a free, responsive FAQ section for Framer. Drop it into any project, customize styles and text, and use it to save time on support or info pages.
Can real change happen in just 4 weeks?
Absolutely. You don't need more time—you need a new perspective. In 4 weeks, you can: - ✓ Validate (or invalidate) a market opportunity that would've taken you 6 months to figure out - ✓ Uncover customer insights that completely shift your roadmap - ✓ Build new habits and processes your team can use long after I'm gone - ✓ Get clarity on what to build next—backed by evidence, not guesswork Data doesn't lie: You can form a new habit in 21-30 days. You can run 10 customer interviews in 2 weeks. You can draft a strategic roadmap in 3 days. The question isn't "Can change happen in 4 weeks?" The question is: **How much longer can you afford to guess?** Stop wasting resources going in circles. Get the clarity you need to move forward with confidence.
I've already done customer interviews. Why do I need you?
Great! That means you understand the value of talking to customers. But here's what I hear from most founders: *"We did interviews, but we're still not sure what to build."* Why? Because most customer interviews are done wrong: - ❌ Asking leading questions ("Would you use this feature?") - ❌ Talking to the wrong people (fans who'll say yes to anything) - ❌ Listening for validation instead of truth - ❌ Not digging deep enough to uncover the *real* pain I've conducted hundreds of customer interviews across startups and scale-ups. I know how to: - ✓ Ask questions that surface unspoken needs - ✓ Detect when someone is being polite vs. revealing real pain - ✓ Translate insights into actionable product strategy Think of it this way: You can cut your own hair, or you can go to a professional. Both involve scissors. But the outcome is very different. If your previous interviews didn't give you clarity, let's do them right this time.
What happens after the 4 weeks? Will I need ongoing support?
Maybe. Maybe not. It depends on you. My goal isn't to create dependency—it's to give you clarity and tools so you can move forward independently. After 4 weeks, you'll have: - ✓ A strategic roadmap with prioritized next steps - ✓ Customer interview frameworks your team can reuse - ✓ A repeatable process for validating ideas before building Some founders take that and run with it. Others want ongoing advisory as they execute (monthly check-ins, quarterly discovery sprints, team training sessions). I'm open to both. But here's what I won't do: string you along with vague "retainer" work that doesn't move the needle. If you need more support after the sprint, we'll scope it based on your specific goals. If you don't, we shake hands and part ways. You decide.
How do I know if this is the right time to work with you?
You're ready to work with me if: ✓ **You're stuck:** You've been debating your next move for weeks/months and need clarity NOW ✓ **You have resources to invest:** You're not broke—you can afford €5K to de-risk a decision that could cost you 10x that if you get it wrong ✓ **You're coachable:** You're willing to hear hard truths, even if they contradict your assumptions ✓ **You're ready to act:** You want insights you can execute on immediately, not a report that sits in a Google Drive You're NOT ready if: ❌ You just need validation for a decision you've already made ❌ You're not willing to talk to customers or let me talk to them ❌ You're hoping I'll magically fix your product without your involvement ❌ You can't afford to invest in strategic clarity right now (no judgment—come back when you can) **Still not sure?** Book a free 30-minute diagnostic call. I'll ask you some questions, and by the end, you'll know if this sprint makes sense for you—or if there's a better path forward. No pitch. Just clarity.
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Saving a €500K Mistake Before It Happened
A 40-person eCommerce SaaS company was ready to invest a year of development resources into a new product for a new segment - based on assumptions they were about to cost them everything.
Ending the Internal War Over Roadmap Priorities
A 50-person supply chain SaaS company had 3 product teams—and one of them was being pulled in 10 directions at once.
From 100+ Feature Requests to 2 Validated Bets
A 20-person B2B SaaS startup had 100+ features on their roadmap—and no idea which ones would actually move the needle.
The €1.2M Decision - Sunset or Save?
A B2B SaaS company had burned 5 years and millions of euros on a product that was bleeding money—and the founders couldn't decide whether to kill it or double down.
Hi
Let's work together
Hi
Hi
Hi
Vicky Lee
Product
Product advisor
Product advisor
Advisor
Advisor
I help B2B SaaS founders at early Product Market Fit stage (PMF) make high-stake product decisions with confidence - by cutting through internal chaos, listening deeply to customers, and telling you the truth with radical honesty.
I help B2B SaaS founders at early Product Market Fit stage (PMF) make high-stake product decisions with confidence - by cutting through internal chaos, listening deeply to customers, and telling you the truth with radical honesty.
I help B2B SaaS founders at early Product Market Fit stage (PMF) make high-stake product decisions with confidence - by cutting through internal chaos, listening deeply to customers, and telling you the truth with radical honesty.
Founder, DOes this sound like you?
❌ You're building features customers asked for—but adoption is still low and retention isn't improving
❌ Your team is misaligned on priorities—sales wants X, CS is screaming about Y, and you're stuck in the middle
❌ You've done "customer interviews" but still don't know what to build
❌ You're about to make a big bet (expansion, pivot, new product) but you're not sure if it's the right move
❌ You're burning runway on features that don't move revenue, retention, or referrals
Here's the hard truth:
The problem isn't your product. It's that you're building without listening to what customers actually need.
You're reacting to feature requests instead of understanding problems. You're prioritising by who screams loudest instead of what drives value. You're confusing "customers asked for it" with "customers will pay for it."
And now you're stuck—burning runway on the wrong problems, losing confidence in your roadmap, and second-guessing every decision.
Sound familiar?
You don't need more opinions. You don't need another brainstorming session. You don't need a consultant who'll validate your roadmap and collect a fee.
You need someone who will tell you the truth—even when it's uncomfortable.
That's what I do. I help B2B SaaS founders get unstuck by doing what they don't have time to do:
Go back to the source. Talk to customers. Uncover the truth. Then give you a clear, evidence-based roadmap so you can stop guessing and start building with confidence.
What My Clients Say
Here’s what my clients have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering designs that make an impact.
Michael L.
Founder (B2B SaaS, $45k MRR)
"Before working with Vicky, I thought I was doing customer discovery right. Turns out I was just collecting opinions that made me feel smart. In 4 weeks, she completely changed how I ask questions — now I actually know what to build and why. My roadmap went from 23 items to 6, and I've never felt more confident about product decisions."
Michael L.
Founder (B2B SaaS, $45k MRR)
"Before working with Vicky, I thought I was doing customer discovery right. Turns out I was just collecting opinions that made me feel smart. In 4 weeks, she completely changed how I ask questions — now I actually know what to build and why. My roadmap went from 23 items to 6, and I've never felt more confident about product decisions."
Michael L.
Founder (B2B SaaS, $45k MRR)
"Before working with Vicky, I thought I was doing customer discovery right. Turns out I was just collecting opinions that made me feel smart. In 4 weeks, she completely changed how I ask questions — now I actually know what to build and why. My roadmap went from 23 items to 6, and I've never felt more confident about product decisions."
Stefan
Co-founder (B2B SaaS, $62k MRR)
"Our sales team kept saying 'we need this feature to close deals' — different feature every week. Vicky taught me one question that cut through all the noise: 'How many deals is this actually blocking?' Turns out, 80% of requests were nice-to-haves from one prospect. We killed 4 months of planned work and focused on retention instead. Revenue is up 30%."
Stefan
Co-founder (B2B SaaS, $62k MRR)
"Our sales team kept saying 'we need this feature to close deals' — different feature every week. Vicky taught me one question that cut through all the noise: 'How many deals is this actually blocking?' Turns out, 80% of requests were nice-to-haves from one prospect. We killed 4 months of planned work and focused on retention instead. Revenue is up 30%."
Stefan
Co-founder (B2B SaaS, $62k MRR)
"Our sales team kept saying 'we need this feature to close deals' — different feature every week. Vicky taught me one question that cut through all the noise: 'How many deals is this actually blocking?' Turns out, 80% of requests were nice-to-haves from one prospect. We killed 4 months of planned work and focused on retention instead. Revenue is up 30%."
I’ve worked with 50+ happy clients
0%
0%
Satisfaction Rate
My work helped clients grow their revenue by 200%
0%
0%
Growth
Natalie
Founder (B2B SaaS, $38k MRR)
"I was asking customers 'Would you use this feature?' and getting tons of yeses. Vicky showed me I was basically asking for permission to build what I already wanted. She taught me to ask 'What are you doing instead?' and suddenly I saw the real problems. Saved me from wasting 6 months on a feature nobody would've actually paid for."
Natalie
Founder (B2B SaaS, $38k MRR)
"I was asking customers 'Would you use this feature?' and getting tons of yeses. Vicky showed me I was basically asking for permission to build what I already wanted. She taught me to ask 'What are you doing instead?' and suddenly I saw the real problems. Saved me from wasting 6 months on a feature nobody would've actually paid for."
Natalie
Founder (B2B SaaS, $38k MRR)
"I was asking customers 'Would you use this feature?' and getting tons of yeses. Vicky showed me I was basically asking for permission to build what I already wanted. She taught me to ask 'What are you doing instead?' and suddenly I saw the real problems. Saved me from wasting 6 months on a feature nobody would've actually paid for."
Rudolf M.
Head of Product
"We were about to hire two engineers to build what our 'best customers' kept requesting. One session with Vicky revealed those customers represented 12% of our revenue but 60% of our support tickets. She helped me see we were optimizing for the wrong segment. We didn't build it — and our actual best customers thanked us for staying focused."
Rudolf M.
Head of Product
"We were about to hire two engineers to build what our 'best customers' kept requesting. One session with Vicky revealed those customers represented 12% of our revenue but 60% of our support tickets. She helped me see we were optimizing for the wrong segment. We didn't build it — and our actual best customers thanked us for staying focused."
Rudolf M.
Head of Product
"We were about to hire two engineers to build what our 'best customers' kept requesting. One session with Vicky revealed those customers represented 12% of our revenue but 60% of our support tickets. She helped me see we were optimizing for the wrong segment. We didn't build it — and our actual best customers thanked us for staying focused."
How we work together
01
Book a Discovery Call
If you're interested in working together, start by booking a call with me. No pressure—just a conversation.
Book a Discovery Call
If you're interested in working together, start by booking a call with me. No pressure—just a conversation.
Book a Discovery Call
If you're interested in working together, start by booking a call with me. No pressure—just a conversation.
02
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
03
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
04
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
05
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
02
03
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
04
05
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
Frequently Asked Questions
Why work with you instead of hiring a full-time Product Manager?
Because you don't need a full-time PM yet—you need answers NOW. Hiring a PM takes 2-3 months (if you're lucky), costs €80K-120K/year, and there's no guarantee they'll be the right fit or move fast enough for your stage. Working with me, you get: - ✓ Results in 4 weeks, not 4 months - ✓ A strategic roadmap you can execute immediately - ✓ Reusable frameworks and processes your team can apply without me - ✓ Training so your sales, CS, and engineering teams can wear the "product hat" until you scale Think of me as your product brain on-demand—without the overhead, the onboarding time, or the risk of a bad hire. You get what you need (clarity + direction) and move on. No babysitting required.
Why work with you instead of hiring a freelancer on Upwork/Toptal or working with an agency?
Because I'm not running a factory. I'm running a boutique. Agencies give you templated processes and junior consultants executing a playbook. Freelance platforms give you a mixed bag of quality and zero accountability. I take on a limited number of clients (max 3-4 at a time) so I can go deep with each one. Here's what that means for you: - **Deep listening:** I don't just ask scripted questions—I uncover what customers aren't saying - **Full customisation:** No cookie-cutter frameworks. I adapt to your industry, stage, and team dynamics - **I actually care:** This isn't transactional for me. I'm obsessed with helping you get unstuck and build the right product You're not getting a consultant. You're getting someone who's as invested in your success as you are—for 4 weeks.
What if I'm not satisfied with your service?
Fair question. Here's my guarantee: Before we start, we'll define success criteria together—clear, measurable outcomes that matter to you. These go in the contract. At the end of Week 4, if you feel I haven't delivered on those success criteria, you get 3**0% off the final invoice**—no questions asked (as long as your feedback is specific and actionable). But here's the thing: In 8 years of product work, I've never had a founder tell me they didn't get value from customer discovery done right. Why? Because the truth always moves the needle—even when (especially when) it's uncomfortable.
Can real change happen in just 4 weeks?
Absolutely. You don't need more time—you need a new perspective. In 4 weeks, you can: - ✓ Validate (or invalidate) a market opportunity that would've taken you 6 months to figure out - ✓ Uncover customer insights that completely shift your roadmap - ✓ Build new habits and processes your team can use long after I'm gone - ✓ Get clarity on what to build next—backed by evidence, not guesswork Data doesn't lie: You can form a new habit in 21-30 days. You can run 10 customer interviews in 2 weeks. You can draft a strategic roadmap in 3 days. The question isn't "Can change happen in 4 weeks?" The question is: **How much longer can you afford to guess?** Stop wasting resources going in circles. Get the clarity you need to move forward with confidence.
I've already done customer interviews. Why do I need you?
Great! That means you understand the value of talking to customers. But here's what I hear from most founders: *"We did interviews, but we're still not sure what to build."* Why? Because most customer interviews are done wrong: - ❌ Asking leading questions ("Would you use this feature?") - ❌ Talking to the wrong people (fans who'll say yes to anything) - ❌ Listening for validation instead of truth - ❌ Not digging deep enough to uncover the *real* pain I've conducted hundreds of customer interviews across startups and scale-ups. I know how to: - ✓ Ask questions that surface unspoken needs - ✓ Detect when someone is being polite vs. revealing real pain - ✓ Translate insights into actionable product strategy Think of it this way: You can cut your own hair, or you can go to a professional. Both involve scissors. But the outcome is very different. If your previous interviews didn't give you clarity, let's do them right this time.
What happens after the 4 weeks? Will I need ongoing support?
Maybe. Maybe not. It depends on you. My goal isn't to create dependency—it's to give you clarity and tools so you can move forward independently. After 4 weeks, you'll have: - ✓ A strategic roadmap with prioritized next steps - ✓ Customer interview frameworks your team can reuse - ✓ A repeatable process for validating ideas before building Some founders take that and run with it. Others want ongoing advisory as they execute (monthly check-ins, quarterly discovery sprints, team training sessions). I'm open to both. But here's what I won't do: string you along with vague "retainer" work that doesn't move the needle. If you need more support after the sprint, we'll scope it based on your specific goals. If you don't, we shake hands and part ways. You decide.
How do I know if this is the right time to work with you?
You're ready to work with me if: ✓ **You're stuck:** You've been debating your next move for weeks/months and need clarity NOW ✓ **You have resources to invest:** You're not broke—you can afford €5K to de-risk a decision that could cost you 10x that if you get it wrong ✓ **You're coachable:** You're willing to hear hard truths, even if they contradict your assumptions ✓ **You're ready to act:** You want insights you can execute on immediately, not a report that sits in a Google Drive You're NOT ready if: ❌ You just need validation for a decision you've already made ❌ You're not willing to talk to customers or let me talk to them ❌ You're hoping I'll magically fix your product without your involvement ❌ You can't afford to invest in strategic clarity right now (no judgment—come back when you can) **Still not sure?** Book a free 30-minute diagnostic call. I'll ask you some questions, and by the end, you'll know if this sprint makes sense for you—or if there's a better path forward. No pitch. Just clarity.
Why work with you instead of hiring a full-time Product Manager?
Because you don't need a full-time PM yet—you need answers NOW. Hiring a PM takes 2-3 months (if you're lucky), costs €80K-120K/year, and there's no guarantee they'll be the right fit or move fast enough for your stage. Working with me, you get: - ✓ Results in 4 weeks, not 4 months - ✓ A strategic roadmap you can execute immediately - ✓ Reusable frameworks and processes your team can apply without me - ✓ Training so your sales, CS, and engineering teams can wear the "product hat" until you scale Think of me as your product brain on-demand—without the overhead, the onboarding time, or the risk of a bad hire. You get what you need (clarity + direction) and move on. No babysitting required.
Why work with you instead of hiring a freelancer on Upwork/Toptal or working with an agency?
Because I'm not running a factory. I'm running a boutique. Agencies give you templated processes and junior consultants executing a playbook. Freelance platforms give you a mixed bag of quality and zero accountability. I take on a limited number of clients (max 3-4 at a time) so I can go deep with each one. Here's what that means for you: - **Deep listening:** I don't just ask scripted questions—I uncover what customers aren't saying - **Full customisation:** No cookie-cutter frameworks. I adapt to your industry, stage, and team dynamics - **I actually care:** This isn't transactional for me. I'm obsessed with helping you get unstuck and build the right product You're not getting a consultant. You're getting someone who's as invested in your success as you are—for 4 weeks.
What if I'm not satisfied with your service?
Fair question. Here's my guarantee: Before we start, we'll define success criteria together—clear, measurable outcomes that matter to you. These go in the contract. At the end of Week 4, if you feel I haven't delivered on those success criteria, you get 3**0% off the final invoice**—no questions asked (as long as your feedback is specific and actionable). But here's the thing: In 8 years of product work, I've never had a founder tell me they didn't get value from customer discovery done right. Why? Because the truth always moves the needle—even when (especially when) it's uncomfortable.
Can real change happen in just 4 weeks?
Absolutely. You don't need more time—you need a new perspective. In 4 weeks, you can: - ✓ Validate (or invalidate) a market opportunity that would've taken you 6 months to figure out - ✓ Uncover customer insights that completely shift your roadmap - ✓ Build new habits and processes your team can use long after I'm gone - ✓ Get clarity on what to build next—backed by evidence, not guesswork Data doesn't lie: You can form a new habit in 21-30 days. You can run 10 customer interviews in 2 weeks. You can draft a strategic roadmap in 3 days. The question isn't "Can change happen in 4 weeks?" The question is: **How much longer can you afford to guess?** Stop wasting resources going in circles. Get the clarity you need to move forward with confidence.
I've already done customer interviews. Why do I need you?
Great! That means you understand the value of talking to customers. But here's what I hear from most founders: *"We did interviews, but we're still not sure what to build."* Why? Because most customer interviews are done wrong: - ❌ Asking leading questions ("Would you use this feature?") - ❌ Talking to the wrong people (fans who'll say yes to anything) - ❌ Listening for validation instead of truth - ❌ Not digging deep enough to uncover the *real* pain I've conducted hundreds of customer interviews across startups and scale-ups. I know how to: - ✓ Ask questions that surface unspoken needs - ✓ Detect when someone is being polite vs. revealing real pain - ✓ Translate insights into actionable product strategy Think of it this way: You can cut your own hair, or you can go to a professional. Both involve scissors. But the outcome is very different. If your previous interviews didn't give you clarity, let's do them right this time.
What happens after the 4 weeks? Will I need ongoing support?
Maybe. Maybe not. It depends on you. My goal isn't to create dependency—it's to give you clarity and tools so you can move forward independently. After 4 weeks, you'll have: - ✓ A strategic roadmap with prioritized next steps - ✓ Customer interview frameworks your team can reuse - ✓ A repeatable process for validating ideas before building Some founders take that and run with it. Others want ongoing advisory as they execute (monthly check-ins, quarterly discovery sprints, team training sessions). I'm open to both. But here's what I won't do: string you along with vague "retainer" work that doesn't move the needle. If you need more support after the sprint, we'll scope it based on your specific goals. If you don't, we shake hands and part ways. You decide.
How do I know if this is the right time to work with you?
You're ready to work with me if: ✓ **You're stuck:** You've been debating your next move for weeks/months and need clarity NOW ✓ **You have resources to invest:** You're not broke—you can afford €5K to de-risk a decision that could cost you 10x that if you get it wrong ✓ **You're coachable:** You're willing to hear hard truths, even if they contradict your assumptions ✓ **You're ready to act:** You want insights you can execute on immediately, not a report that sits in a Google Drive You're NOT ready if: ❌ You just need validation for a decision you've already made ❌ You're not willing to talk to customers or let me talk to them ❌ You're hoping I'll magically fix your product without your involvement ❌ You can't afford to invest in strategic clarity right now (no judgment—come back when you can) **Still not sure?** Book a free 30-minute diagnostic call. I'll ask you some questions, and by the end, you'll know if this sprint makes sense for you—or if there's a better path forward. No pitch. Just clarity.
Why work with you instead of hiring a full-time Product Manager?
Because you don't need a full-time PM yet—you need answers NOW. Hiring a PM takes 2-3 months (if you're lucky), costs €80K-120K/year, and there's no guarantee they'll be the right fit or move fast enough for your stage. Working with me, you get: - ✓ Results in 4 weeks, not 4 months - ✓ A strategic roadmap you can execute immediately - ✓ Reusable frameworks and processes your team can apply without me - ✓ Training so your sales, CS, and engineering teams can wear the "product hat" until you scale Think of me as your product brain on-demand—without the overhead, the onboarding time, or the risk of a bad hire. You get what you need (clarity + direction) and move on. No babysitting required.
Why work with you instead of hiring a freelancer on Upwork/Toptal or working with an agency?
Because I'm not running a factory. I'm running a boutique. Agencies give you templated processes and junior consultants executing a playbook. Freelance platforms give you a mixed bag of quality and zero accountability. I take on a limited number of clients (max 3-4 at a time) so I can go deep with each one. Here's what that means for you: - **Deep listening:** I don't just ask scripted questions—I uncover what customers aren't saying - **Full customisation:** No cookie-cutter frameworks. I adapt to your industry, stage, and team dynamics - **I actually care:** This isn't transactional for me. I'm obsessed with helping you get unstuck and build the right product You're not getting a consultant. You're getting someone who's as invested in your success as you are—for 4 weeks.
What if I'm not satisfied with your service?
This is a free, responsive FAQ section for Framer. Drop it into any project, customize styles and text, and use it to save time on support or info pages.
Can real change happen in just 4 weeks?
Absolutely. You don't need more time—you need a new perspective. In 4 weeks, you can: - ✓ Validate (or invalidate) a market opportunity that would've taken you 6 months to figure out - ✓ Uncover customer insights that completely shift your roadmap - ✓ Build new habits and processes your team can use long after I'm gone - ✓ Get clarity on what to build next—backed by evidence, not guesswork Data doesn't lie: You can form a new habit in 21-30 days. You can run 10 customer interviews in 2 weeks. You can draft a strategic roadmap in 3 days. The question isn't "Can change happen in 4 weeks?" The question is: **How much longer can you afford to guess?** Stop wasting resources going in circles. Get the clarity you need to move forward with confidence.
I've already done customer interviews. Why do I need you?
Great! That means you understand the value of talking to customers. But here's what I hear from most founders: *"We did interviews, but we're still not sure what to build."* Why? Because most customer interviews are done wrong: - ❌ Asking leading questions ("Would you use this feature?") - ❌ Talking to the wrong people (fans who'll say yes to anything) - ❌ Listening for validation instead of truth - ❌ Not digging deep enough to uncover the *real* pain I've conducted hundreds of customer interviews across startups and scale-ups. I know how to: - ✓ Ask questions that surface unspoken needs - ✓ Detect when someone is being polite vs. revealing real pain - ✓ Translate insights into actionable product strategy Think of it this way: You can cut your own hair, or you can go to a professional. Both involve scissors. But the outcome is very different. If your previous interviews didn't give you clarity, let's do them right this time.
What happens after the 4 weeks? Will I need ongoing support?
Maybe. Maybe not. It depends on you. My goal isn't to create dependency—it's to give you clarity and tools so you can move forward independently. After 4 weeks, you'll have: - ✓ A strategic roadmap with prioritized next steps - ✓ Customer interview frameworks your team can reuse - ✓ A repeatable process for validating ideas before building Some founders take that and run with it. Others want ongoing advisory as they execute (monthly check-ins, quarterly discovery sprints, team training sessions). I'm open to both. But here's what I won't do: string you along with vague "retainer" work that doesn't move the needle. If you need more support after the sprint, we'll scope it based on your specific goals. If you don't, we shake hands and part ways. You decide.
How do I know if this is the right time to work with you?
You're ready to work with me if: ✓ **You're stuck:** You've been debating your next move for weeks/months and need clarity NOW ✓ **You have resources to invest:** You're not broke—you can afford €5K to de-risk a decision that could cost you 10x that if you get it wrong ✓ **You're coachable:** You're willing to hear hard truths, even if they contradict your assumptions ✓ **You're ready to act:** You want insights you can execute on immediately, not a report that sits in a Google Drive You're NOT ready if: ❌ You just need validation for a decision you've already made ❌ You're not willing to talk to customers or let me talk to them ❌ You're hoping I'll magically fix your product without your involvement ❌ You can't afford to invest in strategic clarity right now (no judgment—come back when you can) **Still not sure?** Book a free 30-minute diagnostic call. I'll ask you some questions, and by the end, you'll know if this sprint makes sense for you—or if there's a better path forward. No pitch. Just clarity.
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Saving a €500K Mistake Before It Happened
A 40-person eCommerce SaaS company was ready to invest a year of development resources into a new product for a new segment - based on assumptions they were about to cost them everything.
Ending the Internal War Over Roadmap Priorities
A 50-person supply chain SaaS company had 3 product teams—and one of them was being pulled in 10 directions at once.
From 100+ Feature Requests to 2 Validated Bets
A 20-person B2B SaaS startup had 100+ features on their roadmap—and no idea which ones would actually move the needle.
The €1.2M Decision - Sunset or Save?
A B2B SaaS company had burned 5 years and millions of euros on a product that was bleeding money—and the founders couldn't decide whether to kill it or double down.
Hi
Let's work together
Hi
Hi
Hi
Vicky Lee
Product
Product advisor
Product advisor
Advisor
Advisor
I help B2B SaaS founders at early Product Market Fit stage (PMF) make high-stake product decisions with confidence - by cutting through internal chaos, listening deeply to customers, and telling you the truth with radical honesty.
I help B2B SaaS founders at early Product Market Fit stage (PMF) make high-stake product decisions with confidence - by cutting through internal chaos, listening deeply to customers, and telling you the truth with radical honesty.
I help B2B SaaS founders at early Product Market Fit stage (PMF) make high-stake product decisions with confidence - by cutting through internal chaos, listening deeply to customers, and telling you the truth with radical honesty.
Founder, DOes this sound like you?
❌ You're building features customers asked for—but adoption is still low and retention isn't improving
❌ Your team is misaligned on priorities—sales wants X, CS is screaming about Y, and you're stuck in the middle
❌ You've done "customer interviews" but still don't know what to build
❌ You're about to make a big bet (expansion, pivot, new product) but you're not sure if it's the right move
❌ You're burning runway on features that don't move revenue, retention, or referrals
Here's the hard truth:
The problem isn't your product. It's that you're building without listening to what customers actually need.
You're reacting to feature requests instead of understanding problems. You're prioritising by who screams loudest instead of what drives value. You're confusing "customers asked for it" with "customers will pay for it."
And now you're stuck—burning runway on the wrong problems, losing confidence in your roadmap, and second-guessing every decision.
Sound familiar?
You don't need more opinions. You don't need another brainstorming session. You don't need a consultant who'll validate your roadmap and collect a fee.
You need someone who will tell you the truth—even when it's uncomfortable.
That's what I do. I help B2B SaaS founders get unstuck by doing what they don't have time to do:
Go back to the source. Talk to customers. Uncover the truth. Then give you a clear, evidence-based roadmap so you can stop guessing and start building with confidence.
What My Clients Say
Here’s what my clients have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering designs that make an impact.
Michael L.
Founder (B2B SaaS, $45k MRR)
"Before working with Vicky, I thought I was doing customer discovery right. Turns out I was just collecting opinions that made me feel smart. In 4 weeks, she completely changed how I ask questions — now I actually know what to build and why. My roadmap went from 23 items to 6, and I've never felt more confident about product decisions."
Michael L.
Founder (B2B SaaS, $45k MRR)
"Before working with Vicky, I thought I was doing customer discovery right. Turns out I was just collecting opinions that made me feel smart. In 4 weeks, she completely changed how I ask questions — now I actually know what to build and why. My roadmap went from 23 items to 6, and I've never felt more confident about product decisions."
Michael L.
Founder (B2B SaaS, $45k MRR)
"Before working with Vicky, I thought I was doing customer discovery right. Turns out I was just collecting opinions that made me feel smart. In 4 weeks, she completely changed how I ask questions — now I actually know what to build and why. My roadmap went from 23 items to 6, and I've never felt more confident about product decisions."
Stefan
Co-founder (B2B SaaS, $62k MRR)
"Our sales team kept saying 'we need this feature to close deals' — different feature every week. Vicky taught me one question that cut through all the noise: 'How many deals is this actually blocking?' Turns out, 80% of requests were nice-to-haves from one prospect. We killed 4 months of planned work and focused on retention instead. Revenue is up 30%."
Stefan
Co-founder (B2B SaaS, $62k MRR)
"Our sales team kept saying 'we need this feature to close deals' — different feature every week. Vicky taught me one question that cut through all the noise: 'How many deals is this actually blocking?' Turns out, 80% of requests were nice-to-haves from one prospect. We killed 4 months of planned work and focused on retention instead. Revenue is up 30%."
Stefan
Co-founder (B2B SaaS, $62k MRR)
"Our sales team kept saying 'we need this feature to close deals' — different feature every week. Vicky taught me one question that cut through all the noise: 'How many deals is this actually blocking?' Turns out, 80% of requests were nice-to-haves from one prospect. We killed 4 months of planned work and focused on retention instead. Revenue is up 30%."
I’ve worked with 50+ happy clients
0%
0%
Satisfaction Rate
My work helped clients grow their revenue by 200%
0%
0%
Growth
Natalie
Founder (B2B SaaS, $38k MRR)
"I was asking customers 'Would you use this feature?' and getting tons of yeses. Vicky showed me I was basically asking for permission to build what I already wanted. She taught me to ask 'What are you doing instead?' and suddenly I saw the real problems. Saved me from wasting 6 months on a feature nobody would've actually paid for."
Natalie
Founder (B2B SaaS, $38k MRR)
"I was asking customers 'Would you use this feature?' and getting tons of yeses. Vicky showed me I was basically asking for permission to build what I already wanted. She taught me to ask 'What are you doing instead?' and suddenly I saw the real problems. Saved me from wasting 6 months on a feature nobody would've actually paid for."
Natalie
Founder (B2B SaaS, $38k MRR)
"I was asking customers 'Would you use this feature?' and getting tons of yeses. Vicky showed me I was basically asking for permission to build what I already wanted. She taught me to ask 'What are you doing instead?' and suddenly I saw the real problems. Saved me from wasting 6 months on a feature nobody would've actually paid for."
Rudolf M.
Head of Product
"We were about to hire two engineers to build what our 'best customers' kept requesting. One session with Vicky revealed those customers represented 12% of our revenue but 60% of our support tickets. She helped me see we were optimizing for the wrong segment. We didn't build it — and our actual best customers thanked us for staying focused."
Rudolf M.
Head of Product
"We were about to hire two engineers to build what our 'best customers' kept requesting. One session with Vicky revealed those customers represented 12% of our revenue but 60% of our support tickets. She helped me see we were optimizing for the wrong segment. We didn't build it — and our actual best customers thanked us for staying focused."
Rudolf M.
Head of Product
"We were about to hire two engineers to build what our 'best customers' kept requesting. One session with Vicky revealed those customers represented 12% of our revenue but 60% of our support tickets. She helped me see we were optimizing for the wrong segment. We didn't build it — and our actual best customers thanked us for staying focused."
How we work together
01
Book a Discovery Call
If you're interested in working together, start by booking a call with me. No pressure—just a conversation.
Book a Discovery Call
If you're interested in working together, start by booking a call with me. No pressure—just a conversation.
Book a Discovery Call
If you're interested in working together, start by booking a call with me. No pressure—just a conversation.
02
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
03
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
04
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
05
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
We Evaluate Fit (Both Ways)
I only take on a limited number of clients at a time to ensure 100% dedication to your success. This call is your chance to evaluate me, and mine to evaluate whether I'm the right person to help you right now.
02
03
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
Founder Chat (1 Hour, Complimentary)
If we're aligned, we'll schedule a focused founder chat where we'll: - Define your success metrics - Clarify scope and objectives - Map out what "done" looks like for you This ensures we're solving the right problem before we start.
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
Project Brief & Agreement
I'll send you a detailed project brief outlining everything we discussed—deliverables, timeline, investment—plus an invoice.
04
05
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
We Hit the Ground Running
Your time is valuable. Within 1 week of our founder chat, we kickstart the work. No delays. No bureaucracy. Just focused execution.
Frequently Asked Questions
Why work with you instead of hiring a full-time Product Manager?
Because you don't need a full-time PM yet—you need answers NOW. Hiring a PM takes 2-3 months (if you're lucky), costs €80K-120K/year, and there's no guarantee they'll be the right fit or move fast enough for your stage. Working with me, you get: - ✓ Results in 4 weeks, not 4 months - ✓ A strategic roadmap you can execute immediately - ✓ Reusable frameworks and processes your team can apply without me - ✓ Training so your sales, CS, and engineering teams can wear the "product hat" until you scale Think of me as your product brain on-demand—without the overhead, the onboarding time, or the risk of a bad hire. You get what you need (clarity + direction) and move on. No babysitting required.
Why work with you instead of hiring a freelancer on Upwork/Toptal or working with an agency?
Because I'm not running a factory. I'm running a boutique. Agencies give you templated processes and junior consultants executing a playbook. Freelance platforms give you a mixed bag of quality and zero accountability. I take on a limited number of clients (max 3-4 at a time) so I can go deep with each one. Here's what that means for you: - **Deep listening:** I don't just ask scripted questions—I uncover what customers aren't saying - **Full customisation:** No cookie-cutter frameworks. I adapt to your industry, stage, and team dynamics - **I actually care:** This isn't transactional for me. I'm obsessed with helping you get unstuck and build the right product You're not getting a consultant. You're getting someone who's as invested in your success as you are—for 4 weeks.
What if I'm not satisfied with your service?
Fair question. Here's my guarantee: Before we start, we'll define success criteria together—clear, measurable outcomes that matter to you. These go in the contract. At the end of Week 4, if you feel I haven't delivered on those success criteria, you get 3**0% off the final invoice**—no questions asked (as long as your feedback is specific and actionable). But here's the thing: In 8 years of product work, I've never had a founder tell me they didn't get value from customer discovery done right. Why? Because the truth always moves the needle—even when (especially when) it's uncomfortable.
Can real change happen in just 4 weeks?
Absolutely. You don't need more time—you need a new perspective. In 4 weeks, you can: - ✓ Validate (or invalidate) a market opportunity that would've taken you 6 months to figure out - ✓ Uncover customer insights that completely shift your roadmap - ✓ Build new habits and processes your team can use long after I'm gone - ✓ Get clarity on what to build next—backed by evidence, not guesswork Data doesn't lie: You can form a new habit in 21-30 days. You can run 10 customer interviews in 2 weeks. You can draft a strategic roadmap in 3 days. The question isn't "Can change happen in 4 weeks?" The question is: **How much longer can you afford to guess?** Stop wasting resources going in circles. Get the clarity you need to move forward with confidence.
I've already done customer interviews. Why do I need you?
Great! That means you understand the value of talking to customers. But here's what I hear from most founders: *"We did interviews, but we're still not sure what to build."* Why? Because most customer interviews are done wrong: - ❌ Asking leading questions ("Would you use this feature?") - ❌ Talking to the wrong people (fans who'll say yes to anything) - ❌ Listening for validation instead of truth - ❌ Not digging deep enough to uncover the *real* pain I've conducted hundreds of customer interviews across startups and scale-ups. I know how to: - ✓ Ask questions that surface unspoken needs - ✓ Detect when someone is being polite vs. revealing real pain - ✓ Translate insights into actionable product strategy Think of it this way: You can cut your own hair, or you can go to a professional. Both involve scissors. But the outcome is very different. If your previous interviews didn't give you clarity, let's do them right this time.
What happens after the 4 weeks? Will I need ongoing support?
Maybe. Maybe not. It depends on you. My goal isn't to create dependency—it's to give you clarity and tools so you can move forward independently. After 4 weeks, you'll have: - ✓ A strategic roadmap with prioritized next steps - ✓ Customer interview frameworks your team can reuse - ✓ A repeatable process for validating ideas before building Some founders take that and run with it. Others want ongoing advisory as they execute (monthly check-ins, quarterly discovery sprints, team training sessions). I'm open to both. But here's what I won't do: string you along with vague "retainer" work that doesn't move the needle. If you need more support after the sprint, we'll scope it based on your specific goals. If you don't, we shake hands and part ways. You decide.
How do I know if this is the right time to work with you?
You're ready to work with me if: ✓ **You're stuck:** You've been debating your next move for weeks/months and need clarity NOW ✓ **You have resources to invest:** You're not broke—you can afford €5K to de-risk a decision that could cost you 10x that if you get it wrong ✓ **You're coachable:** You're willing to hear hard truths, even if they contradict your assumptions ✓ **You're ready to act:** You want insights you can execute on immediately, not a report that sits in a Google Drive You're NOT ready if: ❌ You just need validation for a decision you've already made ❌ You're not willing to talk to customers or let me talk to them ❌ You're hoping I'll magically fix your product without your involvement ❌ You can't afford to invest in strategic clarity right now (no judgment—come back when you can) **Still not sure?** Book a free 30-minute diagnostic call. I'll ask you some questions, and by the end, you'll know if this sprint makes sense for you—or if there's a better path forward. No pitch. Just clarity.
Why work with you instead of hiring a full-time Product Manager?
Because you don't need a full-time PM yet—you need answers NOW. Hiring a PM takes 2-3 months (if you're lucky), costs €80K-120K/year, and there's no guarantee they'll be the right fit or move fast enough for your stage. Working with me, you get: - ✓ Results in 4 weeks, not 4 months - ✓ A strategic roadmap you can execute immediately - ✓ Reusable frameworks and processes your team can apply without me - ✓ Training so your sales, CS, and engineering teams can wear the "product hat" until you scale Think of me as your product brain on-demand—without the overhead, the onboarding time, or the risk of a bad hire. You get what you need (clarity + direction) and move on. No babysitting required.
Why work with you instead of hiring a freelancer on Upwork/Toptal or working with an agency?
Because I'm not running a factory. I'm running a boutique. Agencies give you templated processes and junior consultants executing a playbook. Freelance platforms give you a mixed bag of quality and zero accountability. I take on a limited number of clients (max 3-4 at a time) so I can go deep with each one. Here's what that means for you: - **Deep listening:** I don't just ask scripted questions—I uncover what customers aren't saying - **Full customisation:** No cookie-cutter frameworks. I adapt to your industry, stage, and team dynamics - **I actually care:** This isn't transactional for me. I'm obsessed with helping you get unstuck and build the right product You're not getting a consultant. You're getting someone who's as invested in your success as you are—for 4 weeks.
What if I'm not satisfied with your service?
Fair question. Here's my guarantee: Before we start, we'll define success criteria together—clear, measurable outcomes that matter to you. These go in the contract. At the end of Week 4, if you feel I haven't delivered on those success criteria, you get 3**0% off the final invoice**—no questions asked (as long as your feedback is specific and actionable). But here's the thing: In 8 years of product work, I've never had a founder tell me they didn't get value from customer discovery done right. Why? Because the truth always moves the needle—even when (especially when) it's uncomfortable.
Can real change happen in just 4 weeks?
Absolutely. You don't need more time—you need a new perspective. In 4 weeks, you can: - ✓ Validate (or invalidate) a market opportunity that would've taken you 6 months to figure out - ✓ Uncover customer insights that completely shift your roadmap - ✓ Build new habits and processes your team can use long after I'm gone - ✓ Get clarity on what to build next—backed by evidence, not guesswork Data doesn't lie: You can form a new habit in 21-30 days. You can run 10 customer interviews in 2 weeks. You can draft a strategic roadmap in 3 days. The question isn't "Can change happen in 4 weeks?" The question is: **How much longer can you afford to guess?** Stop wasting resources going in circles. Get the clarity you need to move forward with confidence.
I've already done customer interviews. Why do I need you?
Great! That means you understand the value of talking to customers. But here's what I hear from most founders: *"We did interviews, but we're still not sure what to build."* Why? Because most customer interviews are done wrong: - ❌ Asking leading questions ("Would you use this feature?") - ❌ Talking to the wrong people (fans who'll say yes to anything) - ❌ Listening for validation instead of truth - ❌ Not digging deep enough to uncover the *real* pain I've conducted hundreds of customer interviews across startups and scale-ups. I know how to: - ✓ Ask questions that surface unspoken needs - ✓ Detect when someone is being polite vs. revealing real pain - ✓ Translate insights into actionable product strategy Think of it this way: You can cut your own hair, or you can go to a professional. Both involve scissors. But the outcome is very different. If your previous interviews didn't give you clarity, let's do them right this time.
What happens after the 4 weeks? Will I need ongoing support?
Maybe. Maybe not. It depends on you. My goal isn't to create dependency—it's to give you clarity and tools so you can move forward independently. After 4 weeks, you'll have: - ✓ A strategic roadmap with prioritized next steps - ✓ Customer interview frameworks your team can reuse - ✓ A repeatable process for validating ideas before building Some founders take that and run with it. Others want ongoing advisory as they execute (monthly check-ins, quarterly discovery sprints, team training sessions). I'm open to both. But here's what I won't do: string you along with vague "retainer" work that doesn't move the needle. If you need more support after the sprint, we'll scope it based on your specific goals. If you don't, we shake hands and part ways. You decide.
How do I know if this is the right time to work with you?
You're ready to work with me if: ✓ **You're stuck:** You've been debating your next move for weeks/months and need clarity NOW ✓ **You have resources to invest:** You're not broke—you can afford €5K to de-risk a decision that could cost you 10x that if you get it wrong ✓ **You're coachable:** You're willing to hear hard truths, even if they contradict your assumptions ✓ **You're ready to act:** You want insights you can execute on immediately, not a report that sits in a Google Drive You're NOT ready if: ❌ You just need validation for a decision you've already made ❌ You're not willing to talk to customers or let me talk to them ❌ You're hoping I'll magically fix your product without your involvement ❌ You can't afford to invest in strategic clarity right now (no judgment—come back when you can) **Still not sure?** Book a free 30-minute diagnostic call. I'll ask you some questions, and by the end, you'll know if this sprint makes sense for you—or if there's a better path forward. No pitch. Just clarity.
Why work with you instead of hiring a full-time Product Manager?
Because you don't need a full-time PM yet—you need answers NOW. Hiring a PM takes 2-3 months (if you're lucky), costs €80K-120K/year, and there's no guarantee they'll be the right fit or move fast enough for your stage. Working with me, you get: - ✓ Results in 4 weeks, not 4 months - ✓ A strategic roadmap you can execute immediately - ✓ Reusable frameworks and processes your team can apply without me - ✓ Training so your sales, CS, and engineering teams can wear the "product hat" until you scale Think of me as your product brain on-demand—without the overhead, the onboarding time, or the risk of a bad hire. You get what you need (clarity + direction) and move on. No babysitting required.
Why work with you instead of hiring a freelancer on Upwork/Toptal or working with an agency?
Because I'm not running a factory. I'm running a boutique. Agencies give you templated processes and junior consultants executing a playbook. Freelance platforms give you a mixed bag of quality and zero accountability. I take on a limited number of clients (max 3-4 at a time) so I can go deep with each one. Here's what that means for you: - **Deep listening:** I don't just ask scripted questions—I uncover what customers aren't saying - **Full customisation:** No cookie-cutter frameworks. I adapt to your industry, stage, and team dynamics - **I actually care:** This isn't transactional for me. I'm obsessed with helping you get unstuck and build the right product You're not getting a consultant. You're getting someone who's as invested in your success as you are—for 4 weeks.
What if I'm not satisfied with your service?
This is a free, responsive FAQ section for Framer. Drop it into any project, customize styles and text, and use it to save time on support or info pages.
Can real change happen in just 4 weeks?
Absolutely. You don't need more time—you need a new perspective. In 4 weeks, you can: - ✓ Validate (or invalidate) a market opportunity that would've taken you 6 months to figure out - ✓ Uncover customer insights that completely shift your roadmap - ✓ Build new habits and processes your team can use long after I'm gone - ✓ Get clarity on what to build next—backed by evidence, not guesswork Data doesn't lie: You can form a new habit in 21-30 days. You can run 10 customer interviews in 2 weeks. You can draft a strategic roadmap in 3 days. The question isn't "Can change happen in 4 weeks?" The question is: **How much longer can you afford to guess?** Stop wasting resources going in circles. Get the clarity you need to move forward with confidence.
I've already done customer interviews. Why do I need you?
Great! That means you understand the value of talking to customers. But here's what I hear from most founders: *"We did interviews, but we're still not sure what to build."* Why? Because most customer interviews are done wrong: - ❌ Asking leading questions ("Would you use this feature?") - ❌ Talking to the wrong people (fans who'll say yes to anything) - ❌ Listening for validation instead of truth - ❌ Not digging deep enough to uncover the *real* pain I've conducted hundreds of customer interviews across startups and scale-ups. I know how to: - ✓ Ask questions that surface unspoken needs - ✓ Detect when someone is being polite vs. revealing real pain - ✓ Translate insights into actionable product strategy Think of it this way: You can cut your own hair, or you can go to a professional. Both involve scissors. But the outcome is very different. If your previous interviews didn't give you clarity, let's do them right this time.
What happens after the 4 weeks? Will I need ongoing support?
Maybe. Maybe not. It depends on you. My goal isn't to create dependency—it's to give you clarity and tools so you can move forward independently. After 4 weeks, you'll have: - ✓ A strategic roadmap with prioritized next steps - ✓ Customer interview frameworks your team can reuse - ✓ A repeatable process for validating ideas before building Some founders take that and run with it. Others want ongoing advisory as they execute (monthly check-ins, quarterly discovery sprints, team training sessions). I'm open to both. But here's what I won't do: string you along with vague "retainer" work that doesn't move the needle. If you need more support after the sprint, we'll scope it based on your specific goals. If you don't, we shake hands and part ways. You decide.
How do I know if this is the right time to work with you?
You're ready to work with me if: ✓ **You're stuck:** You've been debating your next move for weeks/months and need clarity NOW ✓ **You have resources to invest:** You're not broke—you can afford €5K to de-risk a decision that could cost you 10x that if you get it wrong ✓ **You're coachable:** You're willing to hear hard truths, even if they contradict your assumptions ✓ **You're ready to act:** You want insights you can execute on immediately, not a report that sits in a Google Drive You're NOT ready if: ❌ You just need validation for a decision you've already made ❌ You're not willing to talk to customers or let me talk to them ❌ You're hoping I'll magically fix your product without your involvement ❌ You can't afford to invest in strategic clarity right now (no judgment—come back when you can) **Still not sure?** Book a free 30-minute diagnostic call. I'll ask you some questions, and by the end, you'll know if this sprint makes sense for you—or if there's a better path forward. No pitch. Just clarity.
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Saving a €500K Mistake Before It Happened
A 40-person eCommerce SaaS company was ready to invest a year of development resources into a new product for a new segment - based on assumptions they were about to cost them everything.
Ending the Internal War Over Roadmap Priorities
A 50-person supply chain SaaS company had 3 product teams—and one of them was being pulled in 10 directions at once.
From 100+ Feature Requests to 2 Validated Bets
A 20-person B2B SaaS startup had 100+ features on their roadmap—and no idea which ones would actually move the needle.
The €1.2M Decision - Sunset or Save?
A B2B SaaS company had burned 5 years and millions of euros on a product that was bleeding money—and the founders couldn't decide whether to kill it or double down.
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